2M+ followers1M+ avg views per video60K+ newsletter readers

Advertise to minds, not eyeballs

Mini Philosophy with Jonny Thomson and Big Think reaches millions of lifelong learners who reward brands that respect their intelligence. Sponsor video, podcast, newsletter and custom editorial in one brand-safe environment.

Sponsorship pricing is customized to your platform mix, campaign length and deliverables.

Why teams switch

Most ad environments are built for interruption

If you are trying to reach thoughtful, high-value professionals, the usual channels work against you.

The old way

  • ×Ad slots optimized for interruption, not genuine engagement
  • ×Hard to find brand-safe media that pairs mass reach with intellectual credibility
  • ×Audiences fragmented across disconnected social, newsletter, podcast and video platforms
  • ×Educational content that is either too academic for mainstream audiences or too shallow to build trust

The Mini Philosophy way

  • ✓Sponsorships designed to feel additive to the audience experience, not interruptive
  • ✓A premium editorial environment backed by Big Think's publishing standards
  • ✓One property spanning YouTube, Instagram, Substack, podcast platforms and Big Think
  • ✓A creator who translates complex ideas into content people actively choose to watch

Capabilities

Choose the format that fits your campaign

Every format is creator-led and delivered inside a thoughtful, educational editorial ecosystem.

(1)

Short-form video sponsorships

High-performing philosophy videos published 3-5 times per week, optimized for modern social platforms and averaging 1M+ views.

(2)

Podcast integrations

Weekly long-form conversations with leading thinkers, with podcast sponsorship opportunities including an upcoming podcast launch.

(3)

Newsletter advertising

Weekly essays delivered to 60K+ engaged readers interested in philosophy, psychology, productivity and culture.

(4)

Custom creator content with Jonny Thomson

Creator-led branded content and editorial partnerships built around your brand's story and the audience's interests.

(5)

Multi-platform campaigns

Integrated activations across YouTube, Instagram, Substack, podcast platforms and Big Think's owned channels.

(6)

Presenting sponsorships

Own the association with a property that guests like Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday and Gary Marcus have appeared on.

2M+Followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New short-form videos every week

Plans

Custom-built partnerships

Sponsorship pricing is customized based on platform mix, campaign length, deliverables and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.

Scoped to your goals

Custom sponsorship

Customper campaign

A tailored mix of video, podcast, newsletter and editorial deliverables scoped to your goals.

  • ✓ Platform mix of your choice
  • ✓ Campaign length set to your calendar
  • ✓ Custom creator content with Jonny Thomson
  • ✓ Competitive CPMs
Book a call

Good to know

What sponsors ask

What is Mini Philosophy?+

Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.

Who is Jonny Thomson?+

Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content.

What platforms does Mini Philosophy publish on?+

Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.

What types of sponsorships are available?+

Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, and custom editorial collaborations.

What audience does Mini Philosophy reach?+

A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology and personal growth. They are highly educated, self-improvement oriented, read widely, and make deliberate choices about where they spend their time and money.

How large is the audience?+

The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.

Can sponsors create custom campaigns?+

Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.

Is the content brand-safe?+

Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.

Next step

Reach an audience that rewards substance

Book a call and we will design a sponsorship mix that fits your brand, your budget and your calendar.

Book a call